Think back to the last time you opened social media. You just wanted to scroll through your feed, check out a few posts, and maybe learn something new. But what did you see? Ads, ads, and more ads. Your attention has become a product, and this is the primary currency of social networks. But what if we could create a platform where users weren’t just a tool for profit? Is that possible?

Why are social media users considered a product today?

Let’s break down how this works. Modern social networks profit from your attention. The more time you spend on the platform, the more content they show you, and the more ads you see. This turns you into a commodity. The issue is, you don’t get anything in return. Bloggers can earn millions, while regular users who support content with their activity remain unpaid participants in this game.

Of course, one might argue that social media provides access to information, entertainment, and communication. But even after all that, many people are left with an unpleasant feeling of wasted time. You scroll through your feed, immersed in the information stream, only to realize that at the end of the day, you gained nothing of real value. This frustration arises because the content and ads are often aimed at holding your attention, rather than providing any real benefit.

In today’s popular social networks, users are treated as a product not only because of having their attention sold to advertisers but also because they are constantly pressured to create content. Platform algorithms push users to publish regularly, as for many, the motivation isn’t financial reward but the fear of losing reach and visibility in their followers’ feeds. As a result, users often create content just to maintain their activity rather than gain any real benefit from it.

The algorithms that control what you see in your feed are often far from your interests. Instead of showing you content that might be useful or inspiring, platforms focus on maximizing your attention for advertisers. This explains why you see a lot of irrelevant posts or videos that don’t really align with what’s important to you.

And yet, you don’t have any real control over what is shown to you. One might argue that most social networks offer the ability to hide unwanted content or report it. However, these are just superficial measures. Even if you hide a post, the algorithm will still suggest similar content based on your previous interactions, interests, or, even worse, the needs of advertisers. Complaints about content rarely lead to actual changes in your feed—this is more of a reaction to the problem than a solution. Essentially, you have no control over how the algorithm shapes recommendations, and you can’t significantly change its behavior in your favor. Hidden algorithms, shadow banning, irrelevant recommendations—all of this has become the norm. But who said it has to be this way? And most importantly, why can’t a user who spends their time and energy on the platform be rewarded for it?

What solutions can change the situation?

The world is changing, and with it, so are technologies. Blockchain and tokenization could be the tools that allow social media users to stop being the product. The introduction of models where every user can be rewarded for their activity opens up new possibilities.

Tokenomics is not just a trendy buzzword, but a real opportunity to create a fair ecosystem. Imagine a platform where you earn tokens not only for creating content but also for viewing, liking, reposting, and commenting. Now, every contribution you make will be recognized and rewarded. You don’t need to be a star blogger to earn real money for your time.

DAO (Decentralized Autonomous Organization) is another step toward user freedom. No more hidden algorithms and decisions made behind users’ backs! Now, every token holder can participate in important decision-making. You can influence platform policies, recommendation algorithms, and content moderation rules. This is real democracy in social media.

An example of our platform: a new future for users

Let´s imagine how it will work on our platform.

Transparent algorithms will allow each user to customize their feed based on their interests, not the interests of advertisers. You decide what you want to see and you can adjust the algorithms to receive only the content that truly matters to you.

But that’s not all. Now you can reward other users with tokens for interesting posts, quality comments, and reposts. Every participant in the ecosystem can earn tokens for their activity, making the platform mutually beneficial for everyone. Your audience will no longer be passive observers—they will become active participants, ready to support you and get rewarded for it.

Virtual bloggers will also become an important part of our platform. Create your own virtual authors who will automatically generate content on specified topics. Now, even those with little time can manage their activity on the platform and earn tokens.

But virtual bloggers aren’t just a way to earn money. They help solve one of the biggest challenges for professionals, specialists, and experts actively promoting themselves on social media. Maintaining activity, generating content, and constantly engaging with the audience can take up to half of their time, which they could otherwise spend providing their professional services. Virtual bloggers can take on this part of the work, automatically posting useful and interesting content, helping you retain and grow your audience, all while preserving your time for your core professional activities.

This way, you not only maintain activity and earn tokens but also provide quality content to your followers without the threat of reduced reach, which often happens on traditional social networks.

Indirect participation in the economy through tokens

One of the key aspects of the platform’s monetization will be the indirect participation of users in the economy through tokens. The platform generates revenue not only from advertising but also through its own tokens. Your activity increases demand for tokens, which raises their value. Users become not just spectators but real participants in the platform’s economy. You can exchange tokens for other cryptocurrencies and withdraw them as fiat money.

Perspectives

So, what does the future hold for us? Can a social network where everyone is rewarded for their activity become the new norm? We believe it can. The shift to decentralized and transparent platforms is not just a trend but a necessity. Users no longer want to be treated as commodities, and technologies like blockchain and tokenization can help create the next generation of social networks, where everyone gets their share in the platform’s economy.

Yes, the journey won’t be easy. Technological and economic limitations will accompany us at every stage. But a future where every user is not just a source of data for sale, but an active participant and partner of the platform, is already on the horizon.

Conclusion

Social media users can stop being the product! With blockchain, tokenization, and decentralization, we can build a platform where everyone gets their share and participates in decision-making. This isn’t a fantasy; it’s a reality that is already coming to life. The only question is, are you ready to be part of this new era of social networks?